Set 5: Command of Evidence

Explanation

Answer: D

PASSAGE

The 'mere exposure effect' is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. Advertisers exploit this by repeatedly showing their brand, hoping that familiarity breeds positive feelings.

How do advertisers use the mere exposure effect?

A. By showing their brand as little as possible.

B. By repeating their brand to build familiarity and positive associations.

C. By only advertising to new customers.

D. By hiding their brand logo.✓ Correct

Detailed Explanation

This question requires you to identify evidence that supports a claim. The text says advertisers 'repeatedly show their brand' because 'familiarity breeds positive feelings.' This is building familiarity. The best evidence directly and explicitly supports the stated claim without requiring assumptions. Match specific textual details or data points to the claim being made. The correct answer provides clear, direct support. Strong evidence directly addresses the claim without requiring additional interpretation. When evaluating options, look for quotes or data that explicitly support the statement. Weak evidence may be tangentially related but doesn't provide direct proof.

Key Evidence:

• "repeatedly showing their brand"

• "familiarity breeds positive feelings"

Why others are wrong: A (They show it repeatedly, not minimally.), B (This option is incorrect.), C (Repetition implies reaching the same audience multiple times.).

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