10

Set 5: Command of Evidence

Explanation

Answer: D

PASSAGE

The 'mere exposure effect' is a psychological phenomenon where people develop a preference for things simply because they are familiar with them. Advertisers exploit this by repeatedly showing their brand, hoping that familiarity breeds positive feelings.

How do advertisers use the mere exposure effect?

A. By showing their brand as little as possible.
B. By repeating their brand to build familiarity and positive associations.
C. By only advertising to new customers.
D. By hiding their brand logo.✓ Correct

Detailed Explanation

The text says advertisers 'repeatedly show their brand' because 'familiarity breeds positive feelings. ' This is building familiarity.

Key Evidence:

• "repeatedly showing their brand"

• "familiarity breeds positive feelings"

Why others are wrong: A (They show it repeatedly, not minimally.), C (Repetition implies reaching the same audience multiple times.), D (They show the brand, not hide it.).

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