In the early days of the internet, many corporations believed that the World Wide Web would be a passing fad. Advertisers were hesitant to buy ad space on websites, preferring established media like newspapers and radio. Tech pioneers needed to persuade these companies to invest in the digital space, despite not knowing if there would be a consistent user base to see the advertisements.
Which choice best describes the function of the underlined phrase in the text as a whole?
It identifies a specific reason why advertisers were reluctant to support the early internet.
It compares the internet to television.
It explains how tech pioneers built the first websites.
It argues that newspapers are still the best place to advertise.
Correct Answer: A
Choice A is the best answer. The text says advertisers were "hesitant." The underlined part explains why: they preferred established media.
Choice B is incorrect. It mentions radio/newspapers, not TV. Choice C is incorrect. It mentions persuasion, not technical building. Choice D is incorrect. It explains a past attitude, not a current argument.