Conservation efforts to reduce electricity consumption are most effective, says economist Richard Thaler, when they utilize "nudges." For instance, utility companies saw a significant drop in usage after homeowners were shown data comparing how much electricity ______ used relative to their efficient neighbors.

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Which choice completes the text so that it conforms to the conventions of Standard English?

A

you

B

they

C

one

D

it

Correct Answer: B

Choice B is the best answer. The pronoun "they" is plural and correctly refers to the plural antecedent "homeowners."